“Matt introduced me to the wondrous world of marketing automation. I had never met someone who knew the ins and outs of Pardot so thoroughly. Beyond his knowledge of the software, though, Matt truly gets marketing automation. He developed intricate and intelligent email campaigns that delivered concrete results, nurturing prospects through the sales funnel and strengthening brand loyalty with current customers. In addition to his marketing talents, Matt was an incredible fit for our team. He's funny, whip-smart, observant, and considerate. I know that the future holds nothing but great things for him.”
About
Digital marketing and technology expert with a background in demand generation, marketing…
Activity
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The Fullbay marketing department is growing! Is content your jam? Take a peek and let me know if I can answer any questions about life at Fullbay!
The Fullbay marketing department is growing! Is content your jam? Take a peek and let me know if I can answer any questions about life at Fullbay!
Liked by Matt Stone
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Big news! After an amazing nine years at Mainsail Partners I’m excited to start a new chapter this year as the GM of Floorzap a Teamfront company. A…
Big news! After an amazing nine years at Mainsail Partners I’m excited to start a new chapter this year as the GM of Floorzap a Teamfront company. A…
Liked by Matt Stone
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We have the perfect holiday book for you! Our third book is now on Amazon. Check out Truck Tales Dan Saves the Parade! https://amzn.to/3DgSe1a
We have the perfect holiday book for you! Our third book is now on Amazon. Check out Truck Tales Dan Saves the Parade! https://amzn.to/3DgSe1a
Liked by Matt Stone
Experience
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Education
Projects
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Marketing Strategy Development and Execution
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Created, coordinated and executed lead generation plans, programs and campaigns for new customer acquisition and existing customer retention; developed and managed the company’s integrated marketing plan, translating innovative concepts into actionable strategy to enhance brand and product positioning and drive revenue.
• Increased quarterly revenue by 35% in first year due to delivering a high volume of quality leads through advanced inbound marketing techniques.
• Improved ASP…Created, coordinated and executed lead generation plans, programs and campaigns for new customer acquisition and existing customer retention; developed and managed the company’s integrated marketing plan, translating innovative concepts into actionable strategy to enhance brand and product positioning and drive revenue.
• Increased quarterly revenue by 35% in first year due to delivering a high volume of quality leads through advanced inbound marketing techniques.
• Improved ASP by 52% in six months by developing and executing value pricing model.
• Improved the number of MQL’s by 106% in first year.
Honors & Awards
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MarketingSherpa Email Award 2014, Deliver and Automate — Lead Gen
MarketingSherpa
MarketingSherpa Email Awards 2014 were awarded to "a particularly inspirational group, with the winners display email marketing excellence in not only solid results, but in creative and audience-centric approaches to turning marketing challenges into opportunities."
http://www.meclabs.com/training/marketing-summit/email-summit-2014/awards
Recommendations received
4 people have recommended Matt
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This was such a fun day of shooting, shoutout to the incomparable Josh Weathers for bringing some movie magic to Fullbay's Diesel Connect 2025…
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We’ve got some thoughts on the CVSA’s Brake Safety Week results, which were announced last year. (Er, besides the fact that Brakes Are Important.)…
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We are revisiting some of our past Shop Owner Roundtables and learning from some experts like the CEO and Co-Founders of TDI and Integrity Fleet…
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First investment news to share as a Mainsailor! The Fullbay story is an excellent example of Mainsail's focus on bootstrapped founders who create…
First investment news to share as a Mainsailor! The Fullbay story is an excellent example of Mainsail's focus on bootstrapped founders who create…
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JMI Equity has joined Mainsail Partners as investors in Fullbay! This means we’re going to be able to develop even more features to help you run a…
JMI Equity has joined Mainsail Partners as investors in Fullbay! This means we’re going to be able to develop even more features to help you run a…
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We talk a lot about technician hiring and retention—and we love putting the spotlight on others who do the same! Today, we’re recapping “Tackling the…
We talk a lot about technician hiring and retention—and we love putting the spotlight on others who do the same! Today, we’re recapping “Tackling the…
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Exciting news for Fullbay, the Phoenix tech community, and the entire heavy-duty repair industry!
Exciting news for Fullbay, the Phoenix tech community, and the entire heavy-duty repair industry!
Shared by Matt Stone
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There’s a new kind of fraud floating around the diesel repair industry: new customers are placing large part orders and then requesting a chargeback…
There’s a new kind of fraud floating around the diesel repair industry: new customers are placing large part orders and then requesting a chargeback…
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The last Shop Owner Roundtable of 2023 featured Craig Probst and Kevin Crump of Hendrickson Fire Rescue Equipment. They joined Patrick and Chris to…
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WrenchWay’s Voice of Technician Survey asked automotive and diesel techs how they felt about the industry—and then compiled the answers! We got our…
WrenchWay’s Voice of Technician Survey asked automotive and diesel techs how they felt about the industry—and then compiled the answers! We got our…
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Send and receive text messages without ever leaving Fullbay! With 2-Way Texting, you'll increase customer engagement, improve efficiency, and…
Send and receive text messages without ever leaving Fullbay! With 2-Way Texting, you'll increase customer engagement, improve efficiency, and…
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I had the pleasure of attending the 7th National Legal Masters Conference hosted by St. Mary's Law School where most of our graduate program team…
I had the pleasure of attending the 7th National Legal Masters Conference hosted by St. Mary's Law School where most of our graduate program team…
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Exciting news! We're thrilled to launch our email marketing feature, part of the upgraded Dieselmatic app. Learn more here: https://bit.ly/3Tf2BXn 📨
Exciting news! We're thrilled to launch our email marketing feature, part of the upgraded Dieselmatic app. Learn more here: https://bit.ly/3Tf2BXn 📨
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